Prof. Will Wai-Kit MA | [DEV] Tung Wah University of Hong Kong

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Bachelor of Health Information and Services Management (Honours)

School of Arts and Social Sciences

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Bachelor of Health Information and Services Management (Honours)

School of Arts and Social Sciences

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Prof Will MA

Prof. Will Wai-Kit MA

Prof Will MA

Professor

Office:23/F, Cheung Kung Hai Memorial Building, 90A, Shantung Street
Telephone:(852) 3468 6694
Email:willma@twc.edu.hk

Academic and Professional Qualifications

BA, MSc, MPhil, PGCE, PhD, FHEA

Author Identifications

ORCID ID: 0000-0002-7281-7701 [Link]
Web of Science ResearcherID: J-1426-2014 [Link]
Google Scholar: Will W. K. Ma [Link]

Biography

Professor Will Ma is now the School of Arts and Humanities' Professor of Teaching and Learning, and the Director of the Centre for Innovative Teaching and Learning (CITL) at Tung Wah University of Hong Kong. He has more than 20 years of expertise in higher education, including teaching, administration, and research. Professor Ma’s research focusses on communication, information systems adoption, education technology, knowledge sharing and knowledge creation.

He has publications in international refereed journals, such as Computers and Human Behavior, Computers & Education, Journal of Computer Assisted Learning, Asia Pacific Journal of Teacher Education, Journal of Technology and Teacher Education, International Journal of Communication, Law and Policy, Knowledge Management & E-Learning, Information & Management, etc.

He has been actively engaged in academic community. He participated and organised international conferences in technology and learning field, for example, International Conference on Applied Education, Technology and Innovation (AETI); HKAECT International Conference; International Conference on Blended Learning, and so on.

He is the series editor of the Educational, Communication and Technology Yearbook series, published by Springer. He is an active independent reviewer for international refereed journals. As one of the top 1% of Social Science peer reviewers, he was recognised with the Publons Peer Review Awards 2017. He has been invited to deliver keynotes and talks by international conferences, educational institutions and professional field associations.

Academic and Professional Experience

Profesor and Director of the Centre for Innovative Teaching and Learning, School of Arts and Humanities, Tung Wah College (2022-Present)
Head, Learning Commons & Digital Innovation, The Technological & Higher Eduation Institute of Hong Kong (THEi) (2017-2022)
Associate Professor and Associate Head, Department of Journalism & Communication, Hong Kong Shue Yan University (2004-2017)

Academic and Professional Qualifications

BA, MSc, MPhil, PGCE, PhD, FHEA

Author Identifications

ORCID ID: 0000-0002-7281-7701 [Link]
Web of Science ResearcherID: J-1426-2014 [Link]
Google Scholar: Will W. K. Ma [Link]

Biography

Professor Will Ma is now the School of Arts and Humanities' Professor of Teaching and Learning, and the Director of the Centre for Innovative Teaching and Learning (CITL) at Tung Wah University of Hong Kong. He has more than 20 years of expertise in higher education, including teaching, administration, and research. Professor Ma’s research focusses on communication, information systems adoption, education technology, knowledge sharing and knowledge creation.

He has publications in international refereed journals, such as Computers and Human Behavior, Computers & Education, Journal of Computer Assisted Learning, Asia Pacific Journal of Teacher Education, Journal of Technology and Teacher Education, International Journal of Communication, Law and Policy, Knowledge Management & E-Learning, Information & Management, etc.

He has been actively engaged in academic community. He participated and organised international conferences in technology and learning field, for example, International Conference on Applied Education, Technology and Innovation (AETI); HKAECT International Conference; International Conference on Blended Learning, and so on.

He is the series editor of the Educational, Communication and Technology Yearbook series, published by Springer. He is an active independent reviewer for international refereed journals. As one of the top 1% of Social Science peer reviewers, he was recognised with the Publons Peer Review Awards 2017. He has been invited to deliver keynotes and talks by international conferences, educational institutions and professional field associations.

Academic and Professional Experience

Profesor and Director of the Centre for Innovative Teaching and Learning, School of Arts and Humanities, Tung Wah College (2022-Present)
Head, Learning Commons & Digital Innovation, The Technological & Higher Eduation Institute of Hong Kong (THEi) (2017-2022)
Associate Professor and Associate Head, Department of Journalism & Communication, Hong Kong Shue Yan University (2004-2017)

Discover More

Microsoft Certified: Azure Fundamentals, Microsoft, 2022
Microsoft Certified: Azure Data Fundamentals, Microsoft, 2022
Microsoft Certified: Azure AI Fundamentals, Microsoft, 2022
Fellow of The Higher Education Academy, Advanced HE, UK, 2018
Publons Peer Review Awards (Top 1 per cent in Social Science), Publons, 2017

Ma, W. W. K. (2026). An integrated individual, social, and technology model for the sustainable adoption of generative AI in blended learning. Education Sciences, 16(1), 128.
https://doi.org/10.3390/educsci16010128
Ma, W. W. K. (Accepted, forthcoming). Assessing the adoption of ChatGPT as a learning tool for college students: An ethical perspective. Knowledge Management & E-Learning.
Ma, W. W. K. (2025). Integrating interprofessional education at Tung Wah College: A case study using the ADDIE framework for curriculum development. Presentation in the APQN Annual Academic Conference (AAC) in Hong Kong and included in the 2025 APQN Anthology. Local hosted by The Hong Kong Council for Accreditation of Academic and Vocational Qualifications (HKCAAVQ) on 20-23 November 2025, Hong Kong. https://apqn2025.hkcaavq.edu.hk/
Ma, W. W. K. (2025). Exploring sustainable determinants to the continuance intention of generative AI in education. In W. W. K. Ma et al. (Eds.), Blended Learning: Sustainable and Flexible Smart Learning, ICBL, LNCS vol15721 (pp. 86-99). Springer, Singapore.
https://doi.org/10.1007/978-981-96-8430-4_7
Ma, W. W. K., Cheung, S. S. K., Li, C., Prayadsab, P., & Mungwattana, A. (Eds.)(2025). Blended Learning: Sustainable and Flexible Smart Learning, International Conference on Blended Learning (ICBL), Lecture Notes in Computer Science vol15721. Springer, Singapore.
https://link.springer.com/book/10.1007/978-981-96-8430-4
*Yeung, T. C. & #Ma, W. W. K. (2024). Exploring preschool teachers’ perceived challenges in using ICT in Hong Kong after the pandemic. In: W. W. K. Ma et al. (Eds.), Blended Learning: Intelligent Computing in Education (pp.201-212). Singapore: Springer Nature. *BEd in ECE final year student; #Corresponding author. https://link.springer.com/book/10.1007/978-981-97-4442-8
Ma, W. W. K. & Lee, L.-K. (2024). A review on information and communications technology in higher education: Learning theories and applications. In Proceedings: K. T. Chui et al. (Eds.), International Symposium on Educational Technology, ISET 2024 (pp.401-405). Los Alamitos, CA: IEEE.
https://doi.org/10.1109/ISET61814.2024.00085
Ma, W. W. K., Li, C., Fan, C. W., U., L. H., & Lu, A. (Eds.)(2024). Blended Learning: Intelligent Computing in Education, ICBL 2024, LNCS 14797. Singapore: Springer Nature.
https://link.springer.com/book/10.1007/978-981-97-4442-8
Ma, W. W. K. (Eds.)(2024). Engaged learning and innovative teaching in higher education: Digital technology, professional competence, and teaching pedagogies. Lecture Notes in Educational Technology (LNET). Singapore: Springer Nature.
https://link.springer.com/book/10.1007/978-981-97-2171-9
Ma, W. W. K. (2024). The Use of Information Technology to Improve the Well-being of Older Adults. In Kenneth Nai-kuen Fong & Kar-wai Tong (Eds.), Ageing Care in the Community: Current Practices and Future Directions (pp. 409-420). Hong Kong: City University of Hong Kong Press.
https://www.cityu.edu.hk/upress/ageing-care-in-the-community
Ma, W. W. K. & Tso, A. W. B. (2023). Editorial: Engaged learning and innovative teaching in higher education. Journal of Communication and Education, Special Issue, 6(1).
Hong, C. & Ma, W. W. K. (Eds.)(2023). Applied Degree Education and the Shape of Things to Come, Lecture Notes in Educational Technology (LNET) Series. Singapore: Springer Nature. [Link]
https://doi.org/10.1007/978-981-19-9315-2
Ma, W. W. K. (2022). A reflection case to COVID-19 pandemic: Online learning experience. In Christina Hong & Will W. K. Ma (Eds.), Applied Degree Education and the Future of Learning, Lecture Notes in Educational Technology Series (pp. 295-315). Singapore: Springer.
https://doi.org/10.1007/978-981-16-9812-5_17
Ma, W. W. K. (2022). Effective learning through project-based learning: Collaboration, Community, Design, and Technology. In A. W. B. Tso, A. C. K. Chan, W. W. L. Chan, P. E. Sidorko, W. W. K. Ma (Eds.), Digital Communication and Learning, Educational Communications and Technology Yearbook (pp.317-341). Singapore: Springer. https://doi.org/10.1007/978-981-16-8329-9_17
Hong, C. & Ma, W. W. K. (Eds.)(2022). Applied Degree Education and the Future of Learning, Lecture Notes in Educational Technology (LNET) Series. Singapore: Springer Nature. https://doi.org/10.1007/978-981-16-9812-5
Tso, A. W. B. Tso, Chan, A. C. K. Chan, W. W. L. Sidorko, P. E., & Ma, W. W. K. (Eds.)(2022). Digital Communication and Learning: Changes and challenges, Educational Communications and Technology Yearbook. Singapore: Springer. https://doi.org/10.1007/978-981-16-8329-9
Weldon, A., Ma, W. W. K., Ho, I. M. K., & Li, E. (2021). Online learning during a global pandemic: Perceived benefits and issues in higher education. Knowledge Management & E-Learning, 13(2), 153-169. https://doi.org/10.34105/j.kmel.2021.13.009
Ma, W. W. K. (2020). Effective learning through deep learning, what matters: Self, others, way of thinking, and/or design of learning environment?. In W. W. K. Ma et al. (Eds.), Learning Environment and Design: Current and Future Impact (pp.3-17). Singapore: Springer. https://doi.org/10.1007/978-981-15-8167-0_1
Hong, C., & Ma, W. W. K. (2020). Introduction: Education 4.0: Applied degree education and the future of work. In C. Hong & W. W. K. Ma (Eds.), Applied Degree Education and the Future of Work (pp.1-13). Singapore: Springer. https://doi.org/10.1007/978-981-15-3142-2_1
Ma, W. W. K., Tong, K.-W., & Tso, A. W. B. (Eds.)(2020). Learning Environment and Design: Current and Future Impacts, Educational Communications and Technology Yearbook Singapore: Springer. https://doi.org/10.1007/978-981-15-8167-0
Hong, C. & Ma, W. W. K. (Eds.)(2020). Applied Degree Education and the Future of Work - Education 4.0, Lecture Notes in Educational Technology Series. Singapore: Springer. https://doi.org/10.1007/978-981-15-3142-2
Ma, W. W. K. (2019). A review of deep learning in the last 3 years. In W. W. K. Ma et al. (Eds.), Shaping the Future of Education, Communication and Technology (pp.39-51-216). Singapore: Springer. https://doi.org/10.1007/978-981-13-6681-9_4
Ma, W. W. K., Chan, W. W. L., & Cheng, C. M.-T. (Eds.)(2019). Shaping the Future of Education, Communication and Technology, Educational Communications and Technology Yearbook. Singapore: https://doi.org/10.1007/978-981-13-6681-9
Lam, J. H., & Ma, W. W. K. (2018). When and how does learning satisfy? Working collaboratively online with a clear purpose. International Journal of Innovation and Learning, 23(4), 400-415. https://doi.org/10.1504/IJIL.2018.092036
Deng, L., Ma, W. W. K., & Fong, R. C. W. (Eds.) (2018). New Media for Educational Change, Educational Communications and Technology Yearbook. Singapore: Springer. doi:10.1007/978-981-10-8896-4 https://doi.org/10.1007/978-981-10-8896-4
Cheung, S. K. S., Lam, J., Li, K. C., Au, O., Ma, W. W. K., & Ho, W. S. (2018). Technology in Education, Innovative Solutions and Practices. Singapore: Springer. https://doi.org/10.1007/978-981-13-0008-0
Ma, W. W. K. (2017). Theory and practice of online knowledge sharing. In M. Khosrow-Pour (Ed.), Encyclopedia of Information Science and Technology (4th ed.) (Chapter 442). Hershey, PA: Information Science Publishing. https://doi.org/10.4018/978-1-5225-2255-3.ch442
Ma, W. W. K., Chan, A. C. K., Tong, K., Fung, H., Fong, R. C. W. (Eds.) (2017). New Ecology for Education - Communication X Learning. Singapore: Springer. https://doi.org/10.1007/978-981-10-4346-8
Ma, W. W. K., & Wu, A. (2016). Internet addiction: An interpersonal perspective. International Journal of Journalism & Mass Communication, 3(1), article-IJJMC-122. https://doi.org/10.15344/2349-2635/2016/122
Li, M. & Ma, W. W. K. (2016). Exploring group effects on individual ethical judgments and whistleblowing decisions. Journal of Commerce and Accounting Research, 5(1), 26-37.doi:10.1007/978-3-319-41165-1_21
Lam, J. H., & Ma, W. W. K. (2016). Exploring the relationship between social media, collaborative learning and learners' satisfaction. In S.K.S. Cheung, L. F. Kwok, J. Shang, A. Wang, R. Kwan (Eds.), ICBL 2016, LNCS 9757 (pp. 233-245). Switzerland: Springer International Publishing. https://doi.org/10.1007/978-3-319-41165-1_21
Wang, F. L., Ma, W. W. K., Au, O., & Miao, R. (Eds.)(2016). 2016 International Symposium on Educational Technology (ISET 2016). Los Alamitos, California: IEEE Computer Society. https://doi.org/10.1109/ISET38810.2016
Wong, T. K. & Ma, W. W. K. (2016). Exploring relationship between online social support and individual online subjective well-being among young adults. Presented at 66th ICA Annual Conference (International Communication Association), at Fukuoka, Japan, 9-13 June 2016.
Ma, W. W. K. (2005, 2006, 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016). A Report on Cognitive Style of All Year One Students at HKSYU in Yearly New Student Survey, published by OSA, Hong Kong Shue Yan University, annual publication in the year between 2005 and 2016.
Ma, W. W. K., & Chan, C. K. (2015). Online knowledge sharing and psychological well-being among Chinese college students. Journal of Communication and Education, 2(1), 31-38.
Chan, W. W. L. & Ma, W. W. K. (2015). An empirical investigation on key determinants of social media trust. International Journal of Innovation and Learning, 18(2), 151-167. https://doi.org/10.1504/IJIL.2015.070870
Fung, H. & Ma, W. W. K. (2015). Investigating the relationship between students' attitude towards video production project and their generic skills enhancement. In W. W. K. Ma et al. (Eds.), New media, knowledge practices and multiliteracies (pp. 277-290). Berlin Heidelberg: Springer-Verlag. https://doi.org/10.1007/978-981-287-209-8_22
Ma, W. W. K., & Chan, A. (2014). Knowledge sharing and social media: Altruism, perceived online attachment motivation, and perceived online relationship commitment. Computers in Human Behavior, 39, 51-58. https://doi.org/10.1016/j.chb.2014.06.015
Ma, W. W. K., Yuen, A. H. K., Park, J., Lau, W. W. F., & Deng, L.-P. (Eds.)(2014). New Media, Knowledge Practices and Multiliteracies. Singapore: Springer. https://doi.org/10.1007/978-981-287-209-8
Ma, W. W. K. (2012). Online Knowledge Sharing. In Z. Yan (Ed.), Encyclopedia of Cyber Behavior (pp.394-402). Hershey, PA: Information Science Publishing. https://doi.org/10.4018/978-1-4666-0315-8.ch033
Ma, W. W. K., & Yuen, A. H. K. (2011). Understanding Online Knowledge Sharing: An Interpersonal Relationship Perspective. Computers & Education, 56(1), 210-219. https://doi.org/10.1016/j.compedu.2010.08.004
Ma, W. W. K., & Yuen, A. H. K. (2011). E-Learning system acceptance and usage pattern. In T. Teo (Ed.), Technology acceptance in education: Research and issues (pp.201-216). Rotterdam: Sense Publishers.
Ma, W. W. K. (2010). Enhancing teaching-learning quality through online knowledge sharing: Five years experience of a departmental-wide project. In 2010 ASAIHL Conference Proceedings - Higher Education: Engaging the Knowledge Economy (pp.11-20).
Ma, W. W. K., & Yuen, A.H.K. (2008). News writing using wiki: Impacts on learning experience of student journalists [Special Issue: Learning in Social Networking Technology]. Educational Media International, 45(4), 295-309. https://doi.org/10.1080/09523980802571564
Xu, X., Ma, W. W. K., & Seeto, W. K. (2008). Will mobile video become the killer application for 3G mobile Internet? A model of media convergence acceptance. Information Systems Frontiers, 12(3), 311-322. https://doi.org/10.1007/s10796-008-9139-7
Yuen, A. H. K., & Ma, W. W. K. (2008). Exploring teacher acceptance of e-learning technology. Asia-Pacific Journal of Teacher Education, 36(3), 229-243. https://doi.org/10.1080/13598660802232779
Ma, W. W. K., & Yuen, A. H. K. (2007). Learning experience of student journalists: Utilizing collaborative writing medium wikis. In T. Hirashima, H.U. Hoppe, S. S.-C. Young (Eds.), Supporting Learning Flow Through Integrative Technologies (pp. 637-640). Amsterdam, Netherlands: IOS Press.
Ma, W. W. K., & Chan, Y. (2007). Student journalists’ acceptance on collaborative writing wikis. In M. Khosrow-Pour (Ed.), Managing Worldwide Operations and Communications with Information Technology (pp.164-167). Hershey, PA.: Information Resources Management Association.
Ma, W. W. K., Clark, T. H. K., & Li, P. (2006). Cognitive style and acceptance of online community weblog systems [Special Issue: Virtual Communities]. International Journal of Communications, Law and Policy ( IJCLP), 11(Autumn), 1-12.
Ma, W. W. K., Andersson, R., & Streith, K.-O. (2005). Examining user acceptance of computer technology: an empirical study of student teachers. Journal of Computer Assisted Learning, 21(6), 387-395. https://doi.org/10.1111/j.1365-2729.2005.00145.x
Ma, W. W. K., & Yuen, A. H.K. (2005). Comparing four competing models in e-Learning system acceptance. In M. Khosrow-Pour (Ed.), Managing Modern Organizations Through Information Technology (pp. 568-571). Hershey, PA: Information Resources Management Association.
Ma, W. W. K., & Yuen, A. H. K. (2005). E-learning system acceptance: Implications to institutional implementation strategies. In C.-K. Looi, D. Jonassen, M. Ikeda (Eds.), Towards Sustainable and Scalable Educational Innovations Informed by the Learning Sciences (pp.252-259). Amsterdam, Netherlands: IOS Press.
Yuen, A. H. K., & Ma, W. W. K. (2004). Knowledge sharing through web-based learning systems. In M. Khosrow-Pour (Ed.), Innovations Through Information Technology (pp.337-340). Hershey, PA: Information Resources Management Association.
Hu, P. J. H., Clark, T. H. K., & Ma, W. W. K. (2003). Examining technology acceptance by school teachers: A longitudinal study. Information & Management, 41, 227-241. https://doi.org/10.1016/S0378-7206(03)00050-8
Yuen, A. H. K., & Ma, W. W. K. (2002). Gender differences in teacher computer acceptance. Journal of Technology and Teacher Education, 10(3), 365-382.