(17 October 2011 - Hong Kong) Tung Wah College (TWC) in collaboration with Pacific Coffee Company (PCC), the home-grown brand of specialty coffee, launched the first Co-op Café in Hong Kong. The Co-op Café set its foot in the Wylie Road Campus of TWC to provide formal work opportunities and study on business operations. The café started to serve the College staff and students on 11th Oct 2011.
Located at the ground floor of TWC, the Co-op Café provides a 30% discount for students and staff upon every purchase. This Co-op Café, with the mission to provide students work opportunities, not only teach them how to brew a cup of coffee, but also strengthen their team work spirit and communications skill, in order to better equip themselves before entering the job market.
Raymond Tong, Chief Executive Officer of PCC, said the company strives to be a contributing member in the community, and the Co-op Café will serve the role in nurturing the next generation. "Students’ involvement in this café will be greater than other stores in town. This is the first project that PCC directly involve in educational purpose. As a local developed brand, PCC has the passion to bear our corporate social responsibilities, and we really appreciate this valuable opportunity to work with TWC," Raymond said.Prof. Thomas Wong, President of TWC, expressed his profound gratitude to PCC for their support. "Our College will provide a unique co-operative education scheme, which allows students to expose themselves in the real side of business operations. The experience will definitely help them pursue a better career path after graduation," Prof. Wong said. More enterprises and companies will join the scheme later on, he added.
Prof. Wong also thanked PCC for their generous donation to establish the Joint Student Development Fund which gives great support to the school development. Moreover, PCC also donated several sets of furniture to TWC so that students can have a more comfortable environment for reading and resting within the campus.
TWC students will participate in the future operation of the café. At the end of October, PCC will hold the first recruitment day at TWC, during which around 20-25 job opportunities ranged from Barista in store to trainee in the main office will be available for students major in management and marketing. The appointees will start working in January 2012.
Apart from working at the café, student appointed as Barista will also be assigned to different Pacific Coffee stores such as the stores in the financial districts or the airport, helping students to train up their communication skills and serve customers in other sectors.
Students from other disciplines will also have the opportunities to work in PCC as part-time staff. Those with outstanding performance will have the chance of getting a priority of employment after graduation. Besides, TWC business students will also help to plan and promote different corporate social responsibility programs at the café to benefit more of the non-profit organizations in the society.
For media enquiries:
Mr. Chris Ha
Manager
Community Relations and Partnership Development Office
Phone: 29265519
Email: [email protected]