Our Services
Our Office aims to uplift and safeguard the brand image and reputation of the University and promote its achievements and developments to our stakeholders and the wider community through major functions, including corporate communications, media & public relations, marketing development, resources development & fundraising, and alumni relations.
Engaging with different internal and external stakeholders and finding the most effective means to maximise impact are essential for building the brand image of the University. Through various communication platforms, we aim to make known to the community of the University’s visions, missions and core values, promoting its excellence in teaching and learning capabilities.
We act as the primary contact point for the media and the public, ensuring the timely dissemination of our latest news, developments and achievements to media outlets. By leveraging different media channels, we communicate with the public through compelling press releases, organising media events and building relationships with journalists. Our goal is to enhance the University's visibility, promote our accomplishments, and cultivate a positive public image, thereby maximising public understanding of our achievements and developmental milestones.
Our market development initiatives focus on effectively communicating our programme offerings, features and competitive advantages to target audiences. By fostering two-way communication, we aim to enhance understanding of the University by the general public. We actively build strong connections with stakeholders, potential students, parents and targeted organisations. Through diverse online and offline campaigns, we strengthen our multifacted presence across all platforms.
All kinds of donations and gifts are valuable to the University’s development and will benefit us in providing students with high-quality programmes focused on practical application so that they can give back to the society. We have been engaging various sectors of the community to solicit supporters who share the same vision and goals with us, making good use of their giving in nurturing students into caring citizens with a sense of social responsibility.
We are responsible for fostering a vibrant and engaged alumni community that supports the mission and goals of the University. This includes maintaining connections with alumni, facilitating networking and sharing opportunities, and organising alumni activities. We target to enhance alumni engagement and leverage their support for the continued growth and success of the University.