On 25 October 2025, the School of Management joined forces with The Neighbourhood Advice-Action Council (NAAC) to host the inspiring event, "Creating an Inclusive Future with Coffee: 'Coffee To Be' Brand Launch Cum Social Return on Investment Symposium." This collaboration reflected the School's deep commitment to social care, aiming to uplift vulnerable groups and promote community integration through innovative initiatives.
The symposium featured a keynote presentation by Prof. Albert Teo, who delivered a comprehensive research report titled "Social Impact Assessment of Three Coffee Industry-Related Interventions Run by The Neighbourhood Advice-Action Council." Prof. Teo shared insights from his team's evaluation of three impactful programmes, each harnessing coffee as a powerful medium. These initiatives provided essential training and employment opportunities for disadvantaged individuals, including youth and those with disabilities, fostering their seamless integration into society.
The assessment results were overwhelmingly positive, revealing significant benefits for programme employees, members, and key stakeholders. Participants gained enhanced skills, confidence, and economic independence, while the programmes proved highly cost-effective in generating lasting social impact. Attendees heard compelling stories of transformation, illustrating how simple acts like brewing coffee could bridge societal gaps and build inclusive environments.
With over 120 participants from diverse sectors, the event sparked meaningful discussions on sustainable social investments. It underscored the School of Management's ongoing dedication to community welfare, inspiring attendees to champion similar efforts. Ultimately, the symposium not only launched the 'Coffee To Be' brand but also ignited hope for a more equitable future, proving that small interventions can yield profound societal change.